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p ISSN: 1857-4149 |
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Speech and Context |
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International Journal of Linguistics, Semiotics and Literary Science |
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Publication Policies and Procedures |
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Archive |
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VOLUME 1(II)2010 |
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Author: |
Íàòàëüÿ ÕÀËÈÍÀ / Nataliâ HALINA |
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Title: |
ÝÊÎÍÎÌÈ×ÅÑÊÀß ÐÅÖÅÏÖÈß ÎÁÑÒÎßÒÅËÜÑÒ ÆÈÇÍÈ: ßÇÛÊ ÊÀÊ ÌÀÐÊÅÒÈÍÃ-ÑÒÐÓÊÒÓÐÀ |
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Language of Publication: |
Russian |
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Title in English: |
Economic Reception of the Circumstances of Life: Language as a Marketing Structure |
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Abstract: |
The discussing problem is the using of language as a marketing structure in the building of space conditions. In this context the language can be interpreted as a service which is done by mass media to language user. Mass media language as marketing structure participates in the organization of economic life. In mass media the communicative process of history finds the size of segmental market. Thanks to segmental market media provider has influence on uniformity of language users. In the article the segment of media reality belonging to media provider “Russian Reporter” is analyzed. The object of exploration is the transformation sheme of language user value identification system which disposes in user's memory. |
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Keywords: |
language, marketing, space, mass media, speaker, market |
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References in Roman Script according to APA Style 7th Edition |
in PDF |
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Pages: |
23-30 |
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Full text |
in PDF |
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Type: |
Research Paper |
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Field: |
Linguistics |
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Topic: |
Types of Sign, Speech and Interactional Mechanisms in Communication |
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UDC: |
811.161.1`276.6:339 |
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DOI: |
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Research Paper |
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© Alecu Russo State University of Balti, 38 Pushkin Street, 3100, Balti, Republic of Moldova. Webmaster: acosciug@yahoo.com |
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