During the regional (2015) and legislative (2016) electoral campaign, we noted a marked recurrence of many proverbs. This observation sparked in-depth reflection on the role of the proverb as an argument of authority, generating a communicative dynamic and a consensus strategy within collective memory. It is generally accepted that these statements with a normative vocation, initially designed as tools for behavioral regulation, metamorphose in electoral discourse into a destructive discursive machine, aimed mainly at denigrating political adversaries and sowing doubt about their image, creating thus a duality on the axiological level between the protector and the opportunist.

Keywords:

electoral discourse, pragmatics, proverb, space

Pages:

15-26

Full text

in PDF

Type:

Research Paper

Field:

Semiotics

Topic:

Types of sign, speech and interactional mechanisms in communication

UDC:

UDC 801.6

DOI:

https://doi.org/10.62413/lc.2024(2).01

Research Paper

Citations

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